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by Bobby Tsui on 7th December 2016

When you first think about keywords, you probably have your core services in mind. It could be kitchens and bathrooms, or maybe second story additions. If you build custom homes, that’s a no brainer keyword right there. But I often get asked, “How many keywords should I try to get to the top of Google […]

When you first think about keywords, you probably have your core services in mind. It could be kitchens and bathrooms, or maybe second story additions. If you build custom homes, that’s a no brainer keyword right there.

But I often get asked, “How many keywords should I try to get to the top of Google for?”

I follow up that answer with a question - “What’s your core business?”

Your core business derives its revenue from your core clients. That’s a good place to start.

Here’s another way to think differently about those same keywords, though. There are two types of keywords to rank for.

Those are long-tail keywords and head keywords.

Your typical head keywords like “kitchen remodeling miami” or “custom home builders miami” are often being searched heavily by your target market on Google. These terms are obviously competitive to rank for.

Your long-tail keywords like “average cost of a kitchen remodel in miami” or “custom home building process miami” have more words in them and are typically less searched by your target market. As you can imagine, these terms are less competitive to rank for and if you can grab a huge list of long-tail keywords, you’ll be able to generate a lot traffic from keywords that your competitors don’t know about.

To rank for long-tail keywords, you need to write regular blog posts on your website, with each blog post or article publishing educational information around each keyword.

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