Latest From The IM Blog

by Bobby Tsui on 26th October 2016

We went over why buying insight helps you reach your ideal client, the 5 types of insights that serve as the foundation of how you’ll reach your ideal client, and today we’ll discuss who we need to talk to figure these insights out. You might be wondering where demographics play a role in this and […]

We went over why buying insight helps you reach your ideal client, the 5 types of insights that serve as the foundation of how you'll reach your ideal client, and today we'll discuss who we need to talk to figure these insights out.

You might be wondering where demographics play a role in this and the answer is that it should be considered in the final stage of your buyer persona research.

Let’s now find your buyers to interview:

Buyers are grouped into two camps, those who considered you and those who never considered you. You want to focus your attention on the buyers who considered you, but more specifically, those who chose you, chose another, and stopped considering.

To put it simply, the subset that can provide the most value are the buyers who ended up choosing your competitors over you. These are often the more difficult subset of buyers to interview, but if you can’t find them then the next best subset to interview are your current clients.

In the next video, we'll get into how you can start setting up your buyer persona interviews.

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