Latest From The IM Blog

by Bobby Tsui on 21st December 2016

Whether you’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how you decide what to buy. At Google, they call this online decision-making moment the Zero Moment of Truth — or simply ZMOT. As a builder or remodeler, you must insert yourself in this moment to have an […]

Builder Remodeler Marketing: 5 Insightful Moments When Your Ideal Client Is Critically Thinking About Doing Business With You

Builder Remodeler Marketing: 5 Insightful Moments When Your Ideal Client Is Critically Thinking About Doing Business With You

In our last lesson, we went over the top 3 reasons why you need to be profiling your buyer to gain leverage that your competitors don’t have. Today, we’ll be discussing the 5 rings of insight that you’ll need to get answers for. Buyer personas should tell you what your buyers think about doing business… Continue Reading

Surviving in a Tough Housing Market

Surviving in a Tough Housing Market

  I talk to quite a few builders and remodelers everyday and I hear them tell me how their marketing just isn’t up to date anymore. The tried and true approaches of print marketing and radio advertisements are just reaching the wrong people and wasting their time and money. Other approaches like  the directional signages… Continue Reading

Do People Think You’re Too Expensive?

Do People Think You’re Too Expensive?

  I talk to quite a few builders and remodelers everyday and I always hear about the issue of their prospective clients thinking they are too expensive. Listen, if prospects can’t tell how the business is different, they’re going to use the one measure that makes sense: price. Once upon a time, an architect was… Continue Reading