Facebook Advertising has become a dominant paid advertising play for a lot of companies. It’s literally the 1,000 lb gorilla that competes against Google Adwords...so when you’re thinking about paying for clicks on Google, don’t forget about the other gorilla, Facebook Advertising.
Now this is what I commonly hear about Facebook Advertising.
“Yeah, that’s that “boost” button I can press when I post on Facebook. I’ve done that before...spent about 5 bucks and it went into a black hole!”
Now there’s a lot I could unpack there with that comment, but let me first say that real Facebook Advertising, means to access Facebook’s rich ad targeting data and leveraging it for your click campaign.
This involves more than setting a 10 mile radius around your business location. It taps into the restaurant interests that your ideal clients frequent, the magazine interests that empty nesters read, or the golf clubs that you know where retirees frequent.
Doing the extensive research here and allocating a discretionary ad spend specifically for testing each of those different interests with your company’s call to action will get you started off on the right foot. You want to group all of those winning interests together in a single campaign. That way, when you increase your budget, you know that your campaign is showing to the right people.
In future videos, I’ll share more insight into this powerful advertising platform.